It has been reported by a number of sources, including Bloomberg, that the sales levels of Microsoft’s Surface Windows RT tablets so far have been far poorer than anticipated, and there does not seem to be any indication that the situation will improve.
The tablet range was released last October, adding to the already saturated internet tablet market. Despite the stiff competition from many extremely popular rivals such as Apple and Samsung, Microsoft seemed convinced that the tablet range would be a big hit amongst consumers and that it would be shifting them like hot cakes in the run-up to Christmas.
With this in mind, some analysts had predicted that the Surface line up would see sales of two million units or more in the final quarter of last year. However, this has not come to fruition, with figures showing that only slightly more than one million of the tablets have sold since the launch six months ago, which is around half of what some analysts expected Microsoft to sell in just three months.
A JPM Securities LLC official spoke to Bloomberg about the situation recently, stating that there did not seem to be any sign that sales of the Surface tablet range would pick up. He described things as bad at the start of the year and added that at present they seemed to be getting worse.
A separate report has recently brought more bad news for Microsoft, after it was revealed in an IDC report that Windows RT is only expected to take a 1.9 percent share of the tablet market this year. The report went on to state that even by 2017 the market share would only have grown slightly to around 2.7 percent.